Lynne Arrowsmith

Lynne is a brand and communications manager with a unique specialism in working with businesses to bring their brand to life for employees. She has worked on some of the most famous brands in the UK, including British Airways, ITV and Orange, designing and delivering brand programmes that focus on service, cultural change and engagement for leadership and management teams, frontline, and retail based audiences. Leading and managing the change and communications strategy of the UK’s biggest Joint Venture between Orange and TMobile, she has unrivalled experience in delivering cultural transformation. Lynne was one of the creative founders of the EE brand, developing the culture, employer brand, values and internal identity of what has become Britain’s biggest communications company.

As founder and Brand & Communications Director at UPCommunications, Lynne partners with Starboard across a number of people programmes, providing second to none experience and expertise in all aspects of cultural transformation.